TYSON YOSHI X CHARR
"IN MY DREAM" POP-UP STORE

Harvey Nichols partnered with the local cultural platform REALITY GOODS to create a collaborative tribute project.

The "TYSON YOSHI x CHARR 'IN MY DREAM' POP-UP STORE" project featured emerging singer TYSON YOSHI and Japanese artist CHARR MORITA. It transcended the realms of fashion, music, and art, offering a collection of trendy apparel and uniquely styled artworks that paid homage to the renowned artist Andy Warhol's boundary-pushing creativity across different mediums.

The collaboration launch event garnered significant attention, receiving coverage from more than 15 media partners online. It reached over 1 million people and generated an ad value of 250,000, showcasing the project's widespread impact and appeal.