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For many brands, influencer collaboration once served a clear and limited purpose: generate attention quickly. Content was produced, reach was delivered, and the relationship concluded. While this model satisfied short-term visibility objectives, it rarely contributed to something more enduring. Brand meaning remained fragmented, trust reset with every new campaign, and influence failed to compound. Today, that model is losing relevance. As audiences become more discerning an

In today’s highly saturated digital landscape, launching a KOL collaboration is no longer a differentiator. The true challenge begins after the content is published. Many brands find themselves reviewing surface-level indicators such as likes, views, and general sentiment, yet struggle to answer a more critical question. Did this collaboration meaningfully contribute to brand growth? The issue is rarely a lack of data. More often, it is the absence of a structured evaluation

In Hong Kong's digital marketing landscape, KOL marketing has become almost a standard practice for brand promotion. Whether launching a new product or aiming to boost brand exposure, many businesses immediately consider collaborating with KOLs and celebrities. However, actual results often fall short of expectations. After a round of KOL collaborations, many brands only gain limited engagement data without driving real business growth or effectively building their brand imag