SORTIE Agency's 3D Character Animation Journey: From Concept to Immersive Brand Experience at Hong Kong Central Station for TOUCH COOL

Create 3D Characters That Bring Products to Life: Shape. Animate. Dominate.

At SORTIE Agency, we specialise in the complete transformation of developing IP brand characters from flat 2D designs to fully realised 3D ambassadors that captivate audiences and dominate marketing campaigns while adapting with exciting model. Our comprehensive process begins with extracting the essence of existing 2D assets, carefully analysing every curve, colour, and personality trait that makes each character unique. Through meticulous modelling in industry-leading software, we build dimension and depth, creating characters that maintain brand identity while gaining new life in three-dimensional space.

The true magic happens in our animation studios, where our team of veteran animators breathes movement and personality into these digital creations. Every gesture, expression, and action is crafted to communicate brand messages with clarity and emotional impact. These animated characters then become versatile assets, ready for adaptation across all marketing touchpoints - from digital campaigns and social media to print materials and, most powerfully, large-scale physical installations.

Our groundbreaking collaboration with Herbalgy for their TOUCH COOL campaign perfectly demonstrates this full-cycle approach. Working alongside premier media partners MTR and JCDecaux Transport, we transformed Herbalgy's 2D characters into dynamic 3D brand ambassadors for a month-long immersive exhibition at Hong Kong's bustling Central Station. The installation featured:

•⁠ ⁠A stunning central 3D sculpture that evolved throughout the campaign
•⁠ ⁠Interactive digital displays showing the characters in action
•⁠ ⁠Thematic zones highlighting TOUCH COOL's peppermint-infused pain relief benefits
•⁠ ⁠Eco-conscious design elements that reinforced brand values

The campaign achieved unprecedented engagement through strategic KOL partnerships that amplified our 3D creations across social platforms. Visitors could watch as our animated characters demonstrated product benefits, creating memorable brand interactions that traditional advertising simply can't match.

This project exemplifies our "Shape. Animate. Dominate." philosophy in action:
Shape: Meticulous 3D modeling that respects original brand identity
Animate: Animate: Bringing characters to life with purposeful, on-brand movement
Dominate: Dominate: Deploying across multiple platforms for maximum impact

From the initial sketches to the final installation, every step was crafted to ensure these 3D characters didn't just represent the brand - they became unforgettable brand experiences. The result was a campaign that achieved 127% above benchmark engagement and set a new standard for O2O marketing in the healthcare sector.

At SORTIE, we don't just create 3D characters - we build dimensional brand ambassadors that tell stories, create connections, and drive results. Whether you're looking to refresh existing assets or create entirely new characters, our end-to-end process ensures your brand makes the leap from 2D to 3D with purpose and impact.