Top 10 High-Earning Instagram KOLs in
Hong Kong for 2024
Social media has become the primary channel for interaction between consumers and brands. According to statistics from OOSGA, there are approximately 3.5 million active Instagram users in Hong Kong, primarily concentrated in the age range of 18 to 35, with a relatively equal gender distribution. If brands want to reach out to this young consumer group, advertising on Instagram is an effective method. The active KOLs on Instagram naturally become highly sought-after partners for brand collaborations, with their popularity directly corresponding to their commercial value. SDMC has compiled the latest Top 10 High-Earning Instagram KOLs ranking for 2024. The list includes members of the popular group MIRROR as well as several influential celebrity moms. Let's take a closer look at who tops the ranking as the most lucrative KOL.
Top 10 High-Earning Instagram KOLs #10. Joey Yung
Instagram Followers: 1.07M
Categories: Singer, Beauty, Lifestyle
It is widely acknowledged that Joey Yung is the "Queen of the Hong Kong Music Industry." Since her debut, she has released over 30 albums and holds numerous records and awards in the music industry. Her classic hits like "心淡" (Heartless), "痛愛"（Painful Love）, and "16號愛人"（Lover No. 16） are must-sing songs at karaoke. With her immense popularity in Hong Kong and overseas, Joey Yung has always been a favourite of major advertisers. She has collaborated with brands such as OASIS, Coca-Cola, and Watsons. Moreover, she has been the spokesperson for Broadway for over a decade, appearing in advertisements showcasing different styles throughout the years.
Top 10 High-Earning Instagram KOLs #9. Ian Chan
Instagram Followers: 599K
Category: Singer, Beauty, Skincare
Ian Chan is a member of the popular Hong Kong boy band MIRROR and a multi-talented singer-songwriter. He is involved in various aspects of music production, including composing, lyric writing, arranging, producing, and singing. Some of his notable works include "留一天與你喘息" (Take a Day Off with You), "地球上的最後一朵花" (The Last Flower on Earth), "再見 寧靜海" (Goodbye, Tranquil Sea), "Got U," and "鯨落" (Whale Falls). Ian not only possesses musical talent but also has a passion for sports since childhood. He was a member of the Hong Kong Men's Volleyball Team and the South China Men's Volleyball Team in Division One. He maintains a healthy image. As a rising music prodigy, Ian is highly sought after by advertisers. He has endorsed brands such as YSL, SHISEIDO, Louis Vuitton, Octopus Card, and FWD.
Top 10 High-Earning Instagram KOLs #8. Sue Chang
Instagram Followers: 339K
Categories: YouTuber, Beauty, Skincare, Parenting, Korea
Sue Chang is a mixed Korean-Chinese YouTuber, actress, illustrator, travel writer, and TV host. She gained popularity among many YouTubers by introducing Korean culture. In recent years, she has also established her own children's clothing brand, jewellery brand, and gallery, making her career colourful and diverse. Sue has been dedicated to promoting the cultures of Hong Kong and Korea and has served as the Hong Kong Tourism Ambassador for the Korea Tourism Organization for three consecutive years. After getting married, Sue gave birth to two daughters and often shares snippets of her daily life on social media. As a stylish "hot mom," Sue has collaborated with numerous brands such as Rebecca Sylvester Beauty, Suisse Programme, and Clarins Precious, mainly focusing on beauty and skincare products.
Top 10 High-Earning Instagram KOLs #7. Sammi Cheng
Instagram Followers: 901K
Categories: Singer, Fashion, Sports
Sammi Cheng, the "Queen of Cantopop," was one of Hong Kong's most successful female singers from the mid-1990s to the 2010s. She has held over 100 solo concerts at the Hong Kong Coliseum. Besides her singing career, Sammi is also a talented actress and won the Best Actress award at the 41st Hong Kong Film Awards in 2023 for her role in the movie "Flowing Blossoms." Sammi has an excellent fashion sense and always showcases a cool and elegant personal style with various avant-garde outfits. As a result, she frequently collaborates with major fashion brands such as Balmain, BLUMARINE, and FERRAGAMO. Despite being in her 50s, Sammi maintains a fit and stunning physique through regular exercise, which further adds to her appeal among brands.
Top 10 High-Earning Instagram KOLs #6. Keung To
Instagram Followers: 1.03M
Categories: Singer, Beauty, Skincare, Fashion
Keung To, the reigning king of MIRROR, is undoubtedly one of the hottest male singers in Hong Kong in recent years. There is an abundance of news about him on social media every day, and he is practically known by everyone in Hong Kong. Keung To rose to stardom in 2018 as the champion of the talent show "Good Night Show All-Star." Since then, he has maintained high popularity, and wherever he goes, he is greeted by a sea of enthusiastic fans. On Keung To's birthday, his fans prepare a series of celebrations, such as offering free tram rides to all citizens, turning Causeway Bay into "Keung To Bay." Moreover, any product endorsed by Keung To is quickly sold out by his fans. His immense popularity and commercial value are undeniable. Brands he has collaborated with include SHISEIDO, 1664, Coca-Cola, and Calvin Klein. It seems like he is constantly flooded with advertisement offers.
Top 10 High-Earning Instagram KOLs #5. Anson Lo
Instagram Followers: 1.3M
Categories: Singer, Beauty, Skincare, Fashion
Anson Lo, a member of MIRROR, is also a highly popular male singer in recent years. Although he only made it to the top 30 in "Good Night Show All-Star," his popularity has been steadily growing since his debut. Anson Lo's powerful singing and dancing skills bring energy to the audience through energetic songs like "EGO," "Megahit," and "Mr. Stranger." He is one of the few talented singer-dancers in Hong Kong in recent years. In the film and television industry, Anson Lo has also achieved considerable success. He gained immense popularity in 2021 for his role in the Hong Kong version of "My Mister" and became a favorite among advertisers. Brands he has collaborated with include Louis Vuitton, SHISEIDO, Max Mara, and FERRAGAMO.
Top 10 High-Earning Instagram KOLs #4. Hins Cheung
Instagram Followers: 1.11M
Category: Singer, Beauty, Skincare, Fashion
Hins Cheung, also known as "Hins Gor," is one of the top-notch powerhouse singers in the Hong Kong music industry. He has received numerous prestigious music awards for his outstanding talent. He has released many hit songs, including "Love Cool," "Under the Cherry Blossom Tree," "Charming Gentleman," and "Invisible Playground," showcasing his musical prowess. In addition to his impressive performances in the music industry, he is also loved by young people for his down-to-earth image. He often shares interesting anecdotes about his life on social media, such as the "dark-themed breakfast" prepared by his housekeeper's sister, which had everyone laughing out loud. This even earned him the title of "Breakfast KOL." As an active KOL on social media, Hins has also endorsed numerous advertisements. According to statistics, he appeared in over 10 advertisements in 2023, and his team "H Crew" was also invited to shoot advertisements together. Brands that have collaborated with Hins Cheung include Samsung, Dermacept, Tefal, Fendi, and Louis Vuitton. It is rumoured that Hins has boundless creativity, and he personally conceptualises and modifies the scripts for all promotional videos and advertisement posts, showcasing his down-to-earth and mischievous personality.
Top 10 High-Earning Instagram KOLs #3. Edan Lui
Instagram Followers: 702K
Category: Singer, Beauty, Skincare, Fashion
Edan Lui, also a member of the boy band MIRROR, has had numerous opportunities in recent years, excelling in singing, television, film, and variety shows. He is recognised as a versatile artist within the group. In 2021, he gained attention for his participation in the Hong Kong version of "My Dear Boy" alongside Anson Lo, sparking discussions and earning titles such as "Tian Mu CP" and "Deng Shen CP." Known for his carefree image, Edan often engages in humorous antics on variety shows, showcasing his strong sense of humour. Additionally, Edan has excellent relationships within the industry, earning the love and support of senior artists and crew members since his debut. Some even jokingly call him the "universal guy." His well-rounded personality has brought him various opportunities and the support of many advertisers, including ALBION, SHISEIDO, Acqua di Parma, and ZEGNA.
Top 10 High-Earning Instagram KOLs #2. Elva Ni
Instagram Followers: 833K
Category: Beauty, Skincare, Fashion, Parenting
Internet sensation Elva Ni is a prominent figure in the KOL industry. She grew up in Toronto, Canada, and won the Miss Chinese Toronto pageant in 2005. After graduating from university, she moved to Hong Kong to pursue her entertainment career and joined a modelling and film company. Elva has participated in various print and television advertisements and endorsements, as well as major fashion and pop culture events. Additionally, Elva is a yoga enthusiast and holds various yoga instructor licenses. She recently established the Be Earth Yoga Studio, where she teaches yoga classes. As a model, she frequently shares different styles on social media, highlighting her fashion sense. She is highly sought after by major fashion brands and has collaborated with Dior, Prada, FERRAGAMO, and CHANEL.
Top 10 High-Earning Instagram KOLs #1. Grace Chan
Instagram Followers: 761K
Category: Beauty, Skincare, Fashion, Parenting
Grace Chan, crowned the winner of the Miss Hong Kong Pageant in 2013, made her debut in the entertainment industry and has appeared in many TV dramas. As a wife and beautiful mother, Grace has been busy taking care of her family in recent years, reducing her on-screen appearances. However, she successfully transitioned to become a KOL queen. She frequently shares snippets of her family life on social media, portraying a harmonious and joyful family. Her outstanding appearance and positive image have made her a favorite among advertisers. She often posts and films advertisements for brands on Instagram. It was reported that she received sponsorship from 32 brands in a year, earning a considerable income. Some of the brands she has collaborated with include Pampers, Michael Kors, JO MALONE LONDON, and Bosch. With a fulfilling family life and her own successful career, it's no wonder netizens refer to her as a "winner in life"!