SORTIE Agency Receives 1 Gold and 7 Silver Awards at Spark Awards 2026, Recognising Its Work in Brand Strategy and Creative Marketing
SORTIE Agency received one Gold and seven Silver awards at Spark Awards 2026, with eight honours across Original Content, Video and Streaming, Creative Use of Media, Influencer / Creator Strategy, Data Analytics, Artificial Intelligence and Geo-Targeted Media. The recognition reflects the team’s work in turning brand insights into creative content and media strategies.
The eight awards represent recognition across different areas of expertise. They also reflect the process of working together with our clients and partners to bring ideas to life. From understanding the brand and defining the communication direction to content development, media collaboration and execution, every step requires clear judgement and trust between teams.
Organised by MARKETING-INTERACTIVE, Spark Awards is now in its 13th edition and is an established annual awards programme for Hong Kong’s media and marketing industry. The judging panel comprises senior client-side marketing and communications professionals, with entries assessed across strategic insight, creativity, execution and results. For the SORTIE team, being recognised across different areas is not simply an awards milestone, but also an encouragement for the way we have continued to approach our work.
Understand the Brand First, Then Find the Right Way to Communicate
We believe every brand has its own history, character and objectives. Good strategy begins with understanding those differences.
Before developing content or selecting media, SORTIE works with clients to identify the parts of the brand that are most worth bringing forward: the founder’s beliefs, the experience the brand has built over time, and its relationship with consumers’ everyday lives. This understanding helps determine how the story should be told, who we should work with and where the brand should meet its audience.
This year’s award-winning work reflects this approach. We developed brand history into content that audiences could engage with, connected brand ambassadors with wider brand communications, and worked with media and technology partners to use data to better understand audiences. Each project took a different approach, but each started with the needs of the brand itself.
Turning Creative Ideas into Brand Value
SORTIE’s role in each project is to help connect the brand’s ideas with content, media and execution.
For a brand idea to become engaging content, there needs to be a meaningful connection between people, emotion and everyday situations. For a media idea to become an effective communications solution, it needs to consider the audience, the media environment and how the results can be measured.
We work closely with our clients and partners throughout this process, refining the details together and helping ensure that the original strategic direction remains consistent through execution.
These eight awards reinforce something we believe: the value of creativity is not simply about being seen. It is about expressing the brand clearly, giving audiences a reason to understand and engage with it, and building useful content and experience that can contribute to the brand’s longer-term development.
We would like to thank every client for their trust, as well as all the media, creative and technology partners who contributed to these projects. One Gold and seven Silver awards are a milestone worth remembering, but behind them are the standards, attention to detail and shared commitment of everyone involved.
SORTIE will continue to start with understanding the brand and finding the right approach for each new challenge.
Spark Awards 2026 Award-Winning Projects
Herbalgy Pharmaceutical – Heroes in White
4 Silver Awards
Starting with the experiences of Herbalgy founder Professor Wong Tin-chee and his Traditional Chinese Medicine philosophy, SORTIE helped facilitate a deeper collaboration with TVB, bringing elements of the brand’s story into the drama and later extending the collaboration to Moses Chan as brand ambassador. This connected the brand narrative, entertainment content and subsequent brand communications.
・Silver | Best Original Content Creation
・Silver | Best Video / Streaming Offering
・Silver | Best Creative Use of Media
・Silver | Best Original Content Strategy
Herbalgy × Keung To – “KEEP ME UP” Campaign
1 Silver Award
Built around Keung To’s role as brand ambassador, SORTIE participated in the planning and development of the “KEEP ME UP” campaign, working together with MTR* advertising, JCDecaux Transport and other partners to connect the ambassador’s influence, brand messaging and media environments. The campaign aimed to create a closer and more memorable connection between the brand and its target audience.
・Silver | Best Influencer / Creator Strategy
Wong To Yick Wood Lock Medicated Balm × Joey Yung – “No.1 × No.1”
1 Gold and 2 Silver Awards
SORTIE worked together with MTR* advertising, JCDecaux Transport and technology partner Smart Retail to combine Joey Yung’s brand ambassador content, MTR media environments and AI-powered audience measurement, helping connect media placement with more specific audience insights.
・Gold | Best Use of Data Analytics
・Silver | Best Use of AI / Machine Learning
・Silver | Best Geo-Targeted Media Offering
Every Recognition Is the Starting Point for the Next Idea
We are grateful to our clients for trusting us with their brand stories, and to every media, creative and technology partner who worked alongside SORTIE to turn ideas into reality. Behind these eight awards are trust, details refined again and again, and the shared commitment that each partner brought to the work.
For SORTIE, one Gold and seven Silver awards are both an encouragement and a reminder to keep moving forward. We will continue to start by understanding the brand, finding the stories worth bringing forward, and using the right combination of creativity and media to bring those stories into audiences’ lives and build long-term value for our clients.
We look forward to creating the next brand story worth seeing together.
Location
Hong Kong
Industries
Fast-Moving Consumer
Goods (FMCG)
Expertise
Creative Marketing Solutions
Digital Solutions & Website Development
Event Production & Management
Influencer Marketing & Management
Photo & Video Production
Public Relations