Harvey Nichols x KOLOR
Exclusive Collaboration: Mahjong Set

Mahjong has always been the classic game that brings people and communities together, symbolising the bondage between families, generations, and cultures. For the first time ever, Harvey Nichols has tapped one of the most innovative Japanese fashion labels, KOLOR, for an exclusive collaboration to reinterpret this well-recognised game with not only a notion of luxe but also whimsicality. Limited to only 300 sets worldwide and Harvey Nichols, the special edition Mahjong encapsulates the Japanese label’s eccentric approach towards fashion design while portraying Harvey Nichols’ discerning taste in fashion.

As a protégé of Rei Kawakubo of Comme des Garçons, KOLOR’s designer Junichi Abe imbues his signature playful aesthetic with the regionally-relevant item, prominently inside and out. Cloaked in the brand’s key colour and plastered with rearranged typography, the chic package box brings the Japanese label’s playfulness to life while fusing Harvey Nichols’ contemporary appeal with the brand’s typographical essence. Reimagining the Dot 1 tile with a sleek circle, the piece channels the concept of dualism and a sense of harmony between the two.

Masterfully juxtaposing different aesthetics together, the limited edition Mahjong set exemplifies the creative spark between the two brands – capturing the youthful spirit of KOLOR as well as Harvey Nichols’ sophisticated sensibility.

During the campaign, the collaboration successfully garnered coverage from 40 media partners and received endorsements from 150 celebrities and KOLs online. The campaign reached an impressive audience of over 22,705,500 individuals, generating an ad value exceeding $8,710,500.